Advertising Media Analysis Course Tutoring

Author: Nie Yanmei
Publisher:
Publish Date: 2004-11-12
Features: This teaching material is organized by chapters, with sections such as "Key Learning Points," "Chapter Question Bank," "Answer Key," and "Guidance Materials." It not only provides significant assistance for candidates' review and preparation but also the "Guidance Materials" section offers lively media operation cases, as well as new research findings and observations in media operations. For students who are truly passionate about pursuing a career in advertising, it is also an excellent reference book.