Sustained Success -- Revealing the Secrets of Business Growth

Author: Li Hong
Publisher:
Publish Date: 2005-07-08
Features: If a company wants to achieve greater development, it must set higher and more ambitious goals and then strive to achieve them, discarding traditional and conservative objectives. The difference between a century-old business and other companies lies not in what products they produce or how they operate them, but in the fact that the former possesses enduring and correct business values. For a company, the most valuable yet easily overlooked thing is precisely this intangible and transcendent value that goes beyond immediate gains. The most dangerous thing for a company is stagnation. As long as we maintain fresh thinking and keep imagining, we can achieve greater success. This book simplifies complex strategic theories into four steps, through which companies can form their own strategic framework and plan their development strategies. These four steps include: determining the correct direction of development; selecting a reasonable business mix; forming an efficient corporate organization; and possessing the ability for sustainable development. Among these four steps, the direction and goals are the most critical. If the direction is wrong, the higher the efficiency, the farther away from success you will be. The development of core businesses is the foundation and driving force for a company's growth; organizational growth determines the quality of the company as well as the level and scale of its development; and corporate capabilities are the fundamental guarantee for a company's development.