Complete Store Opening Manual

Author: Liu Yixin
Publisher:
Publish Date: 2002-10-01
Features: In the more than 20 years since the reform and opening-up, taking a closer look at the changes around us reveals that the most significant one is the exponential increase in the number of small and large stores, like mushrooms after rain. Why? The answer is simple: opening a store can be profitable. So, how can one open a store that is guaranteed to be profitable? This book explores how to select a good business district and store location, how to arrange merchandise in the store, how to match colors and lighting, how to manage daily operations, and how to ensure customer satisfaction. Most importantly, it covers how to conduct business, promotions, and defeat competitors. Finally, it also discusses how to expand and grow once the store is operating smoothly. This book is easy to understand yet profound, integrating experience, knowledge, and practice, making it a valuable guide for those who are currently opening or planning to open a store.