Okay, here is the translation following your instructions: Enterprise Political Operations Theory

Author: Zhang Xinguo
Publisher:
Publish Date: 2005-08-09
Features: This book focuses on analyzing the connotation of corporate "political business," the background of its emergence, and the political business status of Chinese enterprises. On this basis, it explores the four major strategies of corporate political business and proposes that China's government-enterprise relationship will inevitably shift from "government guiding enterprises" to "enterprises guiding the government." In the new environment following China's entry into the WTO, with the increasing influence of consumer organizations, the trend of green marketing and the need for businesses to effectively fulfill their corresponding social responsibilities, and under the premise of continuous innovation in business and management theories and practices in the 21st century, how should enterprises implement political business? This is a brand-new challenge faced by everyone. The latter part of the book elaborates on the strategies and methods of implementing political business from various perspectives, including "Enterprises and Consumer Organizations," "Enterprises and Environmental Protection Organizations," "Enterprises and Local Groups," "Enterprises and Non-Governmental Organizations," "Enterprises and Government Agencies," "Enterprises and International Organizations," and "Enterprises and Internal Departments and Employees." We hope this book can provide new insights for theoretical researchers, offer a more reasonable framework and comprehensive information for students to understand "corporate political business," and particularly provide some suggestions and countermeasures for enterprises and the government when making decisions. This is our goal, and it is also the goal of all scholars and entrepreneurs concerned with the survival and development of Chinese enterprises after entering the WTO.