Corporate Brand Management Legal Practice

Author: Hou Dongsheng
Publisher:
Publish Date: 2005-01-01
Features: This book starts from the practical aspects of corporate brand management, based on the latest regulations of China's laws and regulations, it comprehensively and systematically discusses trademarks, corporate names, corporate domain names and websites, product packaging, and product certification marks as the five legal elements constituting corporate brands. The book is divided into five chapters accordingly: Chapter 1: Legal Practice of Corporate Trademark Management; Chapter 2: Legal Practice of Corporate Name Management; Chapter 3: Legal Practice of Corporate Domain Name and Website Management; Chapter 4: Legal Practice of Corporate Product Packaging and Identification Management; Chapter 5: Legal Practice of Corporate Product Certification Mark Management. Each chapter discusses the relevant legal practice knowledge of brand management from aspects such as design, use, and protection. This book starts from the practical aspects of corporate brand management, based on the latest regulations of China's laws and regulations, it discusses trademarks, corporate names, corporate domain names and websites, product packaging, and product certification marks as the five legal elements constituting corporate brands.