Logistics Marketing

Author: Dong Qianli
Publisher:
Publish Date: 2005-08-01
Features: This book constructs a system of logistics strategic marketing, tactical combination strategies, and integrated marketing strategies for readers by introducing the characteristics of the logistics market and the marketing principles of logistics. It also analyzes the logistics market from multiple perspectives using real-world cases, facilitating the integration of theory and practice for readers. The unique feature of this book lies in its innovative approach to explaining how to leverage comprehensive marketing strategies and methods to open up specific logistics markets, combining the IIPS perspective of logistics marketing with the concept of integrated logistics management and strategic goals. Through a systematic analysis of each market element, it comprehensively elaborates on logistics marketing theory. It covers various aspects of the logistics market, from the development of logistics marketing to the current status of logistics enterprises both domestically and internationally. Each chapter includes guiding cases and case discussions, supplemented by "Logistics Windows" and "Frontier Topics," enriching the overall presentation and aiding readers in deepening their understanding of the concepts. Based on the demand and characteristics of the logistics market, as well as the marketing principles and needs of the target audience, this book establishes a system of logistics strategic marketing, tactical combination strategies, and integrated marketing strategies. From the IIPS perspective of logistics marketing, it combines the concept of integrated logistics management and strategic goals to open up specific logistics markets through comprehensive marketing strategies and methods, providing a comprehensive exposition of both the theory and practice of logistics marketing tailored to the characteristics of logistics business needs. This book is suitable as a textbook or reference for undergraduate and graduate students in logistics management, logistics engineering, transportation, business administration, and related fields, as well as training materials or references for logistics management professionals and administrative personnel.