Principles of Marketing

Author: Zhang Zhiqing, Editor-in-Chief
Publisher:
Publish Date: 2005-07-01
Features: This book is divided into 12 chapters. The first 8 chapters cover an introduction to commodity studies, primarily introducing the basic knowledge of commodity studies, including introduction, commodity quality, commodity standards, commodity inspection, commodity classification, commodity packaging, commodity preservation, and commodities and the environment and resources. Chapters 9 to 12 focus on the specialized content of commodity studies, introducing the types, characteristics, quality requirements, selection, and usage of various commodities such as daily industrial products, clothing, food, and home appliances. The last 4 chapters can be selectively studied by universities and colleges based on different majors or situations. This book can serve as a teaching material for marketing majors and other economic and trade management majors in higher vocational and technical colleges, as well as a reference book for self-study by business management professionals.