First innovate, then talk about innovation

Author: (USA) Qizman
Publisher:
Publish Date: 2005-07-01
Features: This book specifically refers to engaging in completely new, unfamiliar business activities and actions; it also refers to leveraging existing assets and core competencies to do things different from the current operations. It is about using existing assets and core competencies to do better than now, rather than just being innovative for the sake of it; it is about leveraging existing relationships with consumers to reshape consumer relationships; it is about first determining what products can be sold, and then deciding whether they can be produced.