Company Strategy Insights: Boston Consulting Group's New Management Vision

Author: Carl W. Stayer
Publisher:
Publication Date: 1999-01-01
Features: Boston Consulting Group (BCG) is the innovator of corporate strategy. BCG and its founder Bruce D. Henderson are world-renowned for creating the study of corporate strategy. Innovative business concepts such as "Cash Cow," "Experience Curve," "One-to-a-Market," "Time-Based Competition," and "Capability-Based Competition" were all pioneered by BCG. One way BCG shares its strategic thinking with the world is by publishing a series called New Perspectives in Management. Each New Perspectives in Management issue focuses intensely on strategic insights discovered, analyzed, and validated through real client cases or internal project studies, generally not exceeding 12,000 words. After publication, they are distributed to managers around the world. This book collects 75 articles, including many highly influential New Perspectives in Management pieces and a few previously published in Harvard Business Review. It is a compendium of the most innovative, controversial, and exciting works from the past 30 years. These articles showcase BCG's thinking on the theory, development, and practice of corporate strategy, which remains relevant and timeless. They are essential reading for corporate executives, senior managers, entrepreneurs, and students learning corporate strategy.