Business Ecology, a declaration of sustainability

Author: (USA) Hawken, co-translated by Xia Shanchen and others
Publisher:
Publication Date: 2001-09-01
Features: Traditional business activities, which heavily consume Earth's resources and lead to ecological deterioration, have posed an unprecedented challenge to the sustainability of human existence. Meanwhile, various measures taken by environmentalists and supporters of eco-friendly businesses have failed to address the core of the problem. This book argues that the key to environmental issues lies in design rather than management, and creating a sustainable business model is the only genuine way forward. In this model, businesses' "social responsibility" is self-motivated and aligns with the market's principle of profit-oriented accountability, rather than being driven by moral or regulatory constraints. The book offers novel and thought-provoking insights, truly making it a masterpiece in environmental economics. In 1998, it was selected by professors from the Stern School of Business at New York University as one of the best textbooks in business and environmental studies.