Consumer Goods Marketing Consultant -- Practical Guide to Market Competition

Author: Gu Songlin
Publisher:
Publish Date: 1999-01-01
Features: How to eliminate consumers' concerns and make them willing to 'take a risk' to try your new product? How to make your advertising more captivating and not get lost among numerous brands? How to make your product stand out on the shelves with many brands? In the fierce market competition, this book will be your consumables marketing advisor. Who can change the situation? Maybe this series of books! This is not just a set of books, but a decade of exploration and accumulation of Chinese-style marketing. This series does not contain dry theoretical teachings, but instead, it analyzes and solves various marketing problems encountered in the Chinese consumables market, covering the entire marketing content in the form of analysis and solutions. It is indeed an effective reference tool for anyone operating in the consumables market to consult anytime. In the highly competitive consumables market, each company faces different specific marketing challenges; newly born companies face the problem of how to open up the market for their products, while mature companies face the challenge of how to expand market share and pursue continuous development with high profit margins. Regardless of the type of business you are in, you can find the answers you need in the 44 topics covered in this book.