Travel Public Relations

Author: Zhang Guohong
Publisher:
Publish Date: 1999-12-01
Features: Public relations is one of the most active and practical disciplines in the field of contemporary management studies, and the tourism industry is one of the fastest-growing industries in the modern industrial system. The need for leapfrog development in the tourism industry and the integration of contemporary public relations theory and practice are inevitable for the development of tourism public relations theory and practice. This book systematically introduces various aspects such as public relations and the study of public relations, the interests of tourism public relations, the subjects and objects of tourism public relations, the principles and rules of tourism public relations, the models and procedures of tourism public relations work, the methods of tourism public relations, tourism public relations planning, tourism crisis public relations, tourism public relations etiquette, and the qualities of tourism public relations personnel. It elaborates on the theory and practical application of tourism public relations, striving to meet the fundamental, practical, and guiding principles of teaching materials. In terms of the writing format, it takes into account the characteristics of pre-class preview and classroom teaching arrangements. Each chapter is preceded by learning objectives and core content, and followed by discussion questions and cases for teaching analysis, making it highly suitable for the teaching needs of tourism public relations courses in tourism management programs at universities and colleges.