Management Basics

Author: Feng Guangfu
Publisher:
Publish Date: 2005-08-01
Features: This book integrates modern advanced management concepts, written by the authors based on years of teaching experience and management practice, and references a large number of relevant books and materials. It comprehensively and systematically discusses the fundamental principles, concepts, and practical theories of management. The main content includes management and management science, the emergence and development of management theory, managers and leaders, planning and strategy, organizational design, decision-making management, project management, team management, goal management, quality management, financial performance, and facilitating change. The learning objectives before each chapter and the reflection questions after each chapter are interconnected, with the learning objectives, main content, reflection questions, case studies, and case reflection questions running in a unified thread throughout the book. The case studies at the end of each chapter are carefully selected by the authors and based on extensive case processing, enabling readers to gain a deeper understanding and grasp of management knowledge through cases. Additionally, the cutting-edge knowledge covered in the book, such as team management, strategic management, facilitating change, and project management chapters, further enhances the textbook system. The chapter on financial performance introduces the financial knowledge that a manager should master, which is both advanced and practical. This book can be used as a teaching material for faculty and students of management and economics disciplines in various vocational and technical colleges, as well as a reference book for other educational levels, adult education, and corporate training.