Marketing channels

Author: Erin Anderson Adele I. Ainslie Anne T. Colan Louis Stern
Publisher:
Publish Date: 2004-04-01
Features: The authoritative management textbook series for the 21st century. This classic work is jointly created by authoritative experts from renowned universities in the United States. The book is meticulously compiled by four authoritative professors from prestigious universities in the U.S. Over the nearly 30 years since its publication, it has been selected as a textbook by many top business schools and well-known companies. To make it more accessible to readers in more countries and at more levels, the authors have thoroughly updated and rewritten the fifth edition of the original work, introducing the latest international marketing channel theories and numerous corporate case studies, while also making innovative structural arrangements.