Marketing strategy layout

Author: Wang Chuanyang
Publisher:
Publish Date: 2005-08-01
Features:
· Balances strategic height and execution details
· Clarifies marketing concepts and theories
· Offers a panoramic view of marketing, encompassing numerous tools and methods
· A must-read for all entrepreneurs, managers, marketers, and management consultants
This book not only provides methods and techniques for building a company's strategic marketing plan but also delves into execution details, offering a clear roadmap for boosting sales and maintaining competitiveness. It is an indispensable read for corporate management, marketing practitioners, scholars, and students in related fields!
Pender B. Noriega, Chair of the Department at San Joaquin Delta College, co-author of Cost Control in the Service Industry
"This is a must-read for all managers. It presents innovative perspectives, comprehensive content, and easy-to-understand insights, effectively dispelling the fog in the marketing landscape."
Roger Kenny, Partner at Boardroom Consulting
Strategic marketing is the most crucial driving force for sustainable growth. The success of a company, organization, or even an entire industry heavily relies on scientific, systematic strategic decision-making and the flexible application of marketing principles and methods. This book introduces marketing methods and techniques from a strategic perspective, offering a fresh and insightful approach. It includes numerous case studies to demonstrate how to develop and implement a company's strategic marketing plan, enabling businesses to outperform competitors in branding, products, and services.
The book covers:
Strategic environmental analysis, marketing tool selection (advertising, promotion, pricing, sales, database, public relations, packaging, etc.).
Each chapter concludes with marketing keywords, helping you quickly grasp essential marketing terminology.