Visual design of product image

Author: Zhang Linghao
Publisher:
Publish Date: 2005-06-01
Features: This book comprehensively integrates knowledge from various fields such as design aesthetics, communication studies, brand management, and design management, combining years of research findings and practical experience to explore and study theoretical methods in product image design. The book is divided into six chapters, discussing the origins of product image, the specific composition of product image, the dissemination and influencing factors of product image, the relationship between product image and brand, the conceptual level of the product image design process, and case studies on establishing corporate product image. With a broad research perspective and innovative thinking, the book emphasizes the integration of design knowledge and business strategy. It serves as a teaching material for students and faculty in product design and related fields, as well as a reference for researchers and corporate designers.