Knowledge Marketing (Revised Edition)

Author: Ren Junqing
Publisher:
Publish Date: 2002-03-01
Features: One important feature of this book is that it not only focuses on the theoretical exploration of knowledge marketing but also dedicates significant space to analyzing the difficulties and countermeasures in the innovation of knowledge marketing methods. Combined with the analysis and introduction of relevant cases, it closely links theoretical discussions with practical operations, demonstrating strong practical value. It serves as an important reference for research personnel in marketing theory, teachers and students of economics and management at universities, as well as corporate decision-makers and marketing managers.