Heart-to-heart marketing - Communicating with customers in the 21st century: Communicating with customers in the 21st century

Author: Harry Alder
Publisher:
Publish Date: 2002-07-01
Features: What will marketing in the new millennium look like? Has the marketing we know been updated? How should we meet the ever-increasing demand of customers for personalized services and products? In this thought-provoking book, Dr. Harry Alder, a renowned writer and industrial psychologist, challenges the familiar wisdom of marketing and presents an urgent question: How is the exploration of intellectual communication with customers evolving into reality? By understanding the rules of this new marketing model, you can learn how to:
Attract new customers;
Better understand your customers;
Create extraordinary, long-term customer loyalty;
Find the "hot buttons" of your customers' purchases;
Gain a larger share of your customers' spending;
Create a unique marketing advantage;
Create an inimitable "personality";
Make a message understandable;
Surprise your customers;
Conduct effective market research;
Appeal to both reason and intuition;
At least halve your advertising budget;
Give your advertising and public relations (PR) a focus and direction;
Educate employees to be customer-centric.
The Heart-to-Heart Marketing will open your mind and allow you to fully embrace this powerful new communication tool, which is beginning to revolutionize marketing thought and practice.