Centennial Cases of Management Failure

Author: Zhao Wenming
Publisher:
Publish Date: 2003-01-01
Features: The content of this book includes:
Penny's loss of dominance in the retail industry — the lack of innovative spirit,
Montgomery Ward's zero-growth policy — the result of stagnation,
Ford's Edsel plan — the failure of market research,
Gillette's painful past — the price of ignoring new products,
Kmart's decline — the difficulty of controlling its own development,
A. C. Gilbert's bankruptcy — the destruction of a quality image,
Boise's disintegration — neglecting social ecology, etc.