Super Modern Time

Author: [French] Lipovetsky
Publisher:
Publish Date: 2005-06-01
Features: The vast structures of socialization have lost their dignity, important ideologies no longer hold influence, historical blueprints no longer possess appeal, and the social realm is merely an extension of personal space: the age of emptiness has arrived, but "it is neither tragedy nor the end of the world." — Sebastian Char
Money and efficiency have become the ultimate goals of all social relationships, and this is not true. If so, how can we understand the value of love and friendship? How can we explain the angry reactions people have to these new forms of enslavement and barbarism? Where does the moralization of economic transactions, media, and political life come from? — Gil Lipovetsky
"People have moved from the 'post' era to the super era. A new modernity society has been born. It no longer means breaking away from the traditional world and gaining modern rationality, but rather modernizing modernity itself, rationalizing rationalization further."
This book provides an in-depth exploration of the issue of modernity and meticulously examines various aspects of contemporary individuals. The author attempts to move beyond predecessors and contemporaries, transcending the traditional dichotomy between proponents and opponents of modernity, and offers a significant explanation of the "second modern revolution" (or supermodernity) unfolding before our eyes. It also seeks to describe both the positive and negative impacts it brings to us.