Corporate Image Planning Practice

Author: Zhou Zhaoxia
Publisher:
Publish Date: 2005-07-01
Features: The main content of this book includes an overview, research on corporate image, positioning and design of corporate image, the working procedures of corporate image planning, the CIS strategy of corporate image, CS strategy, the communication, consolidation, renewal, and correction of corporate image, and the evaluation of the effectiveness of corporate CI implementation. The innovation of this book lies in taking corporate image as the core and the entire process of corporate image building as the main thread. It collects a large number of successful cases of corporate image planning from domestic and international sources, enabling learners to fully grasp the principles, methods, and techniques of corporate image planning. In terms of format, each chapter begins with learning objectives and ends with summaries and various types of review questions to facilitate learning and self-assessment. The book is written with the goal of cultivating applied professional talents, featuring substantial content, strong logic, and a focus on the innovation and practicality of human resource management. It is suitable for course learning by college and university students, as well as for reference by corporate units and corporate image planners.