Multinational Corporation Operations and Management

Author: Cui Riming
Publisher:
Publish Date: 2005-07-01
Features: With the deepening trend of economic globalization and the rapid growth of multinational corporations worldwide, multinational corporations have become an irreplaceable and important force active on the global economic stage. Their strong economic [productivity, advanced management theories, and developed global grid systems profoundly influence the world economy, politics, and social life. The book is divided into twelve chapters, systematically introducing the connotation of multinational corporations, a review of their development history and trends, theories of multinational corporate direct investment and their evolution, foreign direct investment, strategic adjustments of multinational corporations, strategic alliances, internal trade and transfer pricing of multinational corporations, cross-border mergers and acquisitions, technology transfer of multinational corporations, marketing strategies, and more. In the end, it provides a detailed elaboration on the development of theories of multinational corporations in developing countries and the development of Chinese enterprises' cross-border operations and strategic choices. This book is suitable for students and teachers of economics and management-related majors in higher education institutions.