Experience Business English Comprehensive Course. 4

Author: Cotton David
Publisher:
Publish Date: 2005-07-01
Features: The "Experience with Business English" series textbooks provide learners with a brand-new learning approach—learning business English through experience, thereby enhancing their ability to use English for business communication. This series is adapted from the Pearson Education Publishing Group's "Manetfeader" and "Powerhouse" series textbooks. It consists of "Comprehensive Course," "Listening and Speaking Course," "," "Synchronous Practice," "Teacher's Book," an extended reading series, "Business English Grammar," and supporting audio and video materials.
Textbook Features:
- Introduces international business activities into the classroom, bringing the real business world into the classroom. Role-playing and case studies deepen the experiential learning approach.
- Rigorous teaching design lays a solid foundation for experiential learning.
- Abundant teaching resources provide strong support for experiential teaching.
This book contains 14 units and 2 review lessons, covering modern business and management topics such as communication skills, international marketing, building long-term customer relationships, job satisfaction, risk, e-commerce, teamwork, crisis management, and the future of business.