Professional Sales: A Trust-Based Approach: A Trust-Based Approach

Author: Igoram
Publisher:
Publish Date: 2003-01-01
Features: A textbook for undergraduate university students and MBA students studying the course of personal selling, this book constructs a rigorous and comprehensive theoretical framework, providing a systematic and thorough introduction to the comprehensive knowledge of contemporary professional sales. Features of the book:
· Understanding the knowledge, qualities, and skills essential for successful salespeople
· Gaining an in-depth understanding of buyers, the buying process, and the multiple influences on purchasing
· Mastering skills in two-way communication, self-leadership, and teamwork
· Learning to use various sales methods
· Understanding how to build mutual trust with customers
· Mastering the techniques of sales presentations
· Learning methods to obtain commitments and handle customer resistance
· Understanding how to enhance customer relationships
A classic work in the field of personal selling that is hard to come by;
Do you want to become a top salesperson and dominate the sales rankings at your company? If so, do you truly understand sales? Do you know what professional sales methods are? Do you understand how to turn a stranger into your customer, establish a good relationship with them, and bring you a continuous stream of orders? If you're still not sure how to answer these questions, please read this book carefully. It will guide you step by step to clarify doubts and provide you with the greatest possible help.