International Business Negotiation

Author: Liu Yuan
Publisher:
Publish Date: 2004-07-01
Features: The 21st century is an era of increasing economic globalization. The scale of international trade is rapidly expanding, the scope of international investment is unprecedentedly broadening, and the forms of international business cooperation are becoming increasingly diverse. Never in history has there been a time as urgently in need of negotiation experts and as focused on negotiation skills as today. After China's entry into the World Trade Organization, there was an urgent need for a large number of business negotiation talents capable of handling extensive foreign exchanges. In accordance with the principle of mastering relevant theoretical foundations while incorporating practical case studies, this book analyzes international business negotiation from aspects such as the cultural background and psychology of negotiators, negotiation strategies and techniques, general patterns of negotiation, and individual case analyses. It emphasizes the integration of theoretical knowledge in international business and the application of negotiation skills, adhering to the principle of combining theory with practice. The book is highly operational and theoretically grounded. With both theoretical and practical content, it is suitable as a textbook for undergraduate and graduate courses in international business negotiation, as well as a reference for professionals in international trade and business negotiation.