Attention Marketing: The Future Competitiveness for Business Growth

Author: Han Dechang
Publisher:
Publish Date: 2005-05-01
Features: This book is a work of advanced research on marketing theory and practice, further extending the study of the attention economy and attention management. Based on a review of the objective necessity, meaning, characteristics, and functions of attention marketing, the book focuses on researching issues such as consumer behavior and attention marketing, product strategy and attention marketing, brand strategy and attention marketing, service strategy and attention marketing, and advertising strategy and attention marketing. It aims to innovate in theory and concepts while being practical and operational.