Brands management of 36 multinational companies

Author: Hou Dongsheng
Publisher:
Publish Date: 2005-07-01
Features: This book selects 36 brand strategies of multinational companies. They have overcome obstacles and climbed to the pinnacle of branding. He who stands on the shoulders of giants may see further. The journey of these 36 top brands may offer some insights and lessons for those who follow. Promote the brand philosophy of multinational companies, share the brand experience of multinational companies. Experience the brand journey, absorb the essence, and build an excellent brand image. A brand is a company's face, determining whether consumers will develop a positive impression of the company over time; a brand is a company's war flag, wherever it is planted, it becomes one's own territory; a brand is a company's soul, embodying the company's business philosophy and value connotations.