Marketing diagnosis

Author: Ren Shumei
Publisher:
Publish Date: 2005-08-01
Features: In a buyer's market, marketing has become the most important department for enterprises. Every entrepreneur invests a significant amount of human, material, and financial resources into marketing, hoping to achieve satisfactory results. However, things often don't go as planned. This book addresses the most common and most difficult challenges businesses face in marketing—such as product (slow-moving products), chaotic pricing, ineffective advertising and promotions, employee turnover, and overstaffing—providing targeted solutions for each issue and offering comprehensive solutions for enterprises.