Publishing for Profit: A Successful Guide to Bottom Line Management for Book Publishers. Revised and Enlarged

Author: Wo
Publisher:
Publish Date: 2005-06-01
Features: "The Bible of the publishing industry." — Associated Press "This is one of the best reference books available today, providing a solid foundation and answering all the questions." — Jane Nathan, Executive Director of the American Publishers Marketing Association "For anyone planning to operate a publishing business, whether it's a large or small publisher, this is reliable and key advice. The tables and illustrations make this guide crystal clear." — Judy Applebaum, author of "How to Get Your Book Published" Why publish books? How to publish books successfully? Focusing on "profitability" as one of the ultimate goals of publishing, and combining years of practical experience, the author of this book answers these questions for us. Reading and referencing this book will definitely help many people realize that being a publisher is not just about publishing one or two, or even a part of books, but it is a true art.