Winning in the Catering Industry

Author: Liu Xuezhi
Publisher:
Publish Date: 2005-07-01
Features: This book uses vivid theories and cases to explain how to plan, package, and standardize a business, offering a unique and innovative perspective. For example, "Sharpen Your Knife—Simplicity in Theme is the Key to a Restaurant's Success," "A Good Name Gains the Advantage—Choosing a Great Restaurant Name," "Survival and Success Depend on the Dishes—Innovate in Food Offerings Broadly," "Cultivating Culture in Restaurant Operations," and "Trangular Management Creates Infinite Space for Employees" are invaluable practical teaching materials for restaurant managers and operators.