Modern marketing communication

Author: Wei Xue, Editor-in-Chief
Publisher:
Publish Date: 2005-07-01
Features: This book presents a fresh perspective, closely aligning with the requirements of marketing positions, and introduces the fundamental knowledge and skills of marketing communication. Key content includes business etiquette, marketing public relations, marketing advertising planning, business negotiation strategies, consumer psychology, and marketing language communication skills. The book incorporates numerous vivid case studies to achieve a balance between (interest and practicality) and (knowledge and practicality), catering to the actual needs of secondary vocational school students and junior marketing professionals. This book is suitable for students majoring in marketing and related fields at secondary vocational schools, as well as for individuals engaged in marketing activities who wish to improve their (marketing communication skills). It is also accompanied by an electronic teaching reference package, details of which can be found in the preface.