Automotive service enterprise management

Author: Zhu Jie et al.
Publisher:
Publish Date: 2005-06-01
Features: This book mainly includes: Definition of automotive service enterprises; Enterprise organizational structure setup and functional planning; Strategic management of automotive service enterprises; Design of automotive sales business processes; Design of automotive maintenance service business processes; Formulation and implementation of automotive sales plans; Formulation and implementation of automotive maintenance plans; Formulation and implementation of automotive parts business plans; Design of personnel compensation systems and staff training in automotive enterprises; as well as the management of automotive leasing companies and clubs. This book provides valuable reference for management personnel of automotive service enterprises and can also be used as a reference for faculty and students in automotive service engineering.