Author: Zhang Benxin
Publisher:
Publish Date: 2005-07-01
Features: People love to try, touch, and operate things themselves; everyone has curiosity. No matter what you are selling, you must find ways to showcase your product and remember to involve the customers personally. If you can capture their senses, you can capture their emotions. This book collects brilliant quotes from renowned experts, selects classic cases of successful direct sales professionals, and provides a complete program for direct sales mindset and skill training. Direct selling is a face-to-face sales method conducted outside fixed retail points. As China gradually regulates direct selling, this marketing approach, which has been proven by many well-known companies, will inevitably attract more attention from business managers and sales personnel. This book details how direct sellers can find and approach customers, how to negotiate with customers, how to successfully close deals with customers, and how to conduct phone direct selling. It systematically explains various training methods for top-tier direct sellers, problems to avoid, etc., making it an essential book for training direct sellers and improving the professional quality of sales personnel.
60-minute Gold Medal Salesperson
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