Practical Marketing

Author: Sheng Liqiang
Publisher:
Publish Date: 2005-07-01
Features: This book is a practical training textbook for marketing majors. It follows the principle of "practice and ability, encouraging innovation" as its guiding philosophy. The content is organized around the core objectives of comprehensively improving students' various marketing operational skills and fostering their innovative spirit in market practice activities. The book makes full use of situational cases as backgrounds, focusing on cultivating students' professional observation and analytical skills, language expression abilities, social skills, and adaptability. The book is divided into seven chapters, covering topics such as marketing research, market analysis, target marketing, product strategy, pricing strategy, distribution strategy, and promotion strategy. This book is suitable as a teaching material for various economic and management disciplines in vocational and technical colleges, as well as for training materials for corporate employees.