Haier told China

Author: Luo Qingqi
Publisher:
Publish Date: 2005-07-01
Features: Haier not only created job opportunities in the U.S. but also generated hard currency for China. — Jack Welch
When the world's largest home appliance manufacturer, Whirlpool, entered China with great confidence in the late 1990s, it soon realized that the competition from Haier was far more intense than it had anticipated. Haier will become a true Chinese global competitor. — Professor Bill Fisher, Swiss International Management Institute
Haier is working hard to penetrate foreign markets with its brand, just as Sony did in the U.S. over 40 years ago. Today, the Haier Group is leading the world with its HAIER banner. — Professor Shinko Higashi, a renowned Japanese professor
The Haier Fishery Products SBU meeting can change one's perspective on the world, enabling them to realize their own value while creating value for users. — Professor Marshall Mayers, Wharton School of the University of Pennsylvania
Haier has not only created excellent products but also its own world-class brand. — Marketing master Milton Kotler
After China joined the WTO, the Chinese economy will undergo earth-shaking changes. From the perspective of Haier Group's business scale and the breadth of its product range, it will become the center of China's economic transformation. — Professor Chen Jingmai (pinyin), a business professor at the University of Virginia and an expert on China's economic issues
In the past, for Chinese companies that had not yet grown into global giants, all theories about business growth came from abroad. However, the environment for Chinese companies to grow is different from that of any other country, so Chinese companies need their own business theories to guide their growth. Haier's trillion-yuan business performance demonstrates that it has created a theory for the rapid development and growth of Chinese enterprises. Currently, Chinese companies are facing huge challenges in their global expansion and urgently need practical theories to guide them. This book comprehensively presents the essence of Haier's management, brilliantly reveals the management truths behind its accelerated growth, and provides Chinese enterprises with a comprehensive and systematic growth theory with Chinese characteristics.