Author: John Carlin
Publisher:
Publish Date: 2005-07-01
Features: Runner-up for the 2004 William Hill Sports Book of the Year Award, one of the world's most authoritative awards. This man is the most famous British figure after The Beatles; this team represents success, fame, and attractiveness, making it a valuable club; this transaction is a sensational and secretive story in football history, a full record of Beckham's life at Real Madrid! Profit-driven and entertainment-focused, Real Madrid owns far more than just football. Watch the beautiful "Real Madrid model" find its next piece of the wealth puzzle. The path to success of a commercial empire! Make money through sports! Football has surpassed nationality, belief, politics, class, gender, or age, becoming a global religion. The influence of this sport, invented 150 years ago by the British, is erupting like a volcano. The allure of football attracts countless fans, even women from all over the world gathering to watch matches. The same phenomenon occurs in countries with different beliefs, such as the United States, China, Japan, and more. All eyes are focused on one center: Beckham and his 2003 arrival at Real Madrid. No person or athlete in the world is as widely adored as Beckham. God gave him a face of exquisite beauty and a right foot unmatched in the world. No team can match Real Madrid's dazzling lineup of superstars. The combination of these two attracts people's attention and changes their perception of football. People now discover that this sport has a distinction between old and new: traditional football that values results and modern football that pursues the beauty of the game, disregarding outcomes. This book introduces the behind-the-scenes of Beckham's transfer. It truthfully records his turbulent life at Real Madrid under pressure from the club, family, the public media, and more. It also details Beckham's interactions with the superstars of the "Galactic Fleet," such as Zinedine Zidane, Figo, Ronaldo, Raul, and Robert Carlos, both on and off the field. What's fresh is that the author extends his pen to the commercial operations of Real Madrid, giving readers a glimpse of how this commercial giant successfully makes money in the world of sports.
Day angel
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