39 Details of Corporate Culture

Author: Wang Jipeng
Publisher:
Publish Date: 2005-07-01
Features: RenDa Strategy always uses the language of business to simplify complexity, and we have benefited greatly from it. Niu Gensheng, CEO of Mengniu Dairy, RenDa Strategy has made us truly feel that corporate culture is a science. Tian Peiting, Party Secretary of Huaneng International Group, RenDa Strategy's project team has done a lot of work, with rigorous and pragmatic efforts, and the project outcomes are highly operational, enhancing the management capabilities of Financial Street internally and the overall operational capabilities of the enterprise. Liu Shichun, General Manager of Financial Street Control Co., Ltd., RenDa Strategy provides highly operational solutions, which is what we have felt most deeply in our interactions with many consulting companies. Zhang Zhengming, General Manager of China National Commodity and Livestock Import and Export Corporation, Since the consulting cooperation, RenDa Strategy has become a necessary crutch for our decision-making, and even our mentor. Zhang Lipun, Chairman of Beijing Jianfang Real Estate Company, As a management theory, corporate culture management still has many blind spots and misconceptions in China. Some people regard corporate culture as ideological and political work, some people regard it as entertainment and cultural activities, some people think corporate culture is just a summary of the company's mission and vision with some classic phrases, some people think corporate culture is useless, and some people think their company hasn't even solved its survival problems, let alone corporate culture, etc. All of these affect the construction of corporate culture in Chinese enterprises. Through years of research and consulting practice in corporate culture, the author has sorted out the details of corporate culture at the levels of cognition, construction, and organization, directly pointing to the essence of corporate culture, making corporate culture no longer "beautiful to look at, sweet to say, but difficult to do"!