Olympic Grand Reversal

Author: Michael Payne
Publisher:
Publish Date: 2005-07-01
Features: The Olympic Turnaround revealed this legendary story to the world. The book details how the International Olympic Committee, under the pressure of marginal politics and the commercial society, worked in its own way, with difficulty but determination, to defend the dignity and character of the Olympics, adhering to the Olympic pursuit of peace and celebrating the ideals of humanity. At the same time, in the field of sports marketing, with unprecedented vision and imagination, and with productive strategies and techniques, it laid the foundation for the Olympic commercial empire. Today, the world's best cities are fiercely competing to host the Olympics, while television institutions and sponsors are vying to inject billions of dollars into this event.