Heartfelt sales

Author: Bosworth
Publisher:
Publish Date: 2005-07-01
Features: Maybe you think you're a master of communication, but do you know how to "dialogue" with customers? When to speak, what to say, how to say it, and to whom, to secure the customer's purchase budget? If you can understand the 7 principles and 13 core concepts of "Heartfelt Selling," you will "clone" a top-performing sales expert. Highly recommended by Amazon bookstore readers and Jeff Hanson, Channel Business Manager at Apple Computer. Break out of the product framework, discover customer needs, "clone" super salespeople—you can do it too! The author is not a biologist and cannot clone super salespeople, but as a renowned senior corporate consultant, they have developed the "Heartfelt Selling" method, which can clone the thinking patterns and sales skills of super salespeople and systematically teach them to ordinary sales staff, helping companies create super sales. International such as Microsoft, HP, Intel, and Fujitsu have all hired the author to provide customized consulting services. Now, without spending a fortune on education and training, just by reading this book, you can absorb the valuable experience of international companies and turn it into your own, becoming a super salesperson. After reading "Heartfelt Selling," I must say, the analysis in this book is spot-on. I've been in the sales business for 30 years, and in many chapters of this book, I see myself. There are ideas and practices that resonate with me, and there are also many things worth me continuing to learn.—Jeff Hanson, Apple Computer Channel Business Manager Integrate the golden triangle of customers, business, and marketing to build sales talent. This book proposes a set of "Heartfelt Selling" concepts, meticulously crafted by the author through decades of practical experience as a corporate consultant, and trusted by international such as Microsoft, HP, Intel, and Fujitsu. If you can understand the 7 principles and 13 core concepts of "Heartfelt Selling," you will "clone" a top-performing sales expert. From daily business visits by salespeople to the development of sales processes, to full collaboration between marketing and business departments, "Heartfelt Selling" places the customer at the center of the sales process. This sales method has significantly increased the chances of closing large deals.