MBA Practice -- Marketing Crash Course

Author: Dallas Murphy
Publisher:
Publication Date: 1999-08-01
Features: When you must make critical business strategies and the success or failure hangs in the balance, you need reliable, authoritative information immediately. Not tomorrow, not next week, but now! With the help of MBA--A Quick Course in Marketing, you can fulfill your needs! Whether you are an entrepreneur struggling to make ends meet, a busy marketing manager, or a fresh graduate just starting out, MBA--A Quick Course in Marketing will come to your rescue--delivering the knowledge you need right to your hands. This book focuses on the core topics of marketing (the 4P: Product, Price, Place, Promotion), while enhancing the new theories of "Customer" and "Action Marketing," applying marketing concepts to the real business world. In this book, for any fundamental marketing project being planned, people, especially those who need immediate answers, can find systematic and concise discussions. It also features insights from thinkers, practitioners, and the world's best MBA programs.