Author: Ye Maozhong
Publisher:
Publish Date: 2000-03-01
Features: "Looking at the vast desert from a single grain of sand, observing the expansive ocean from a drop of water, understanding the essence of brand planning through a successful brand planning case—these are the insights brought to us by Ye Maozhong in 'The Integration and Planning Chronicle of the Saint Eagle Brand.'"
Record of the Integrated Planning of the Santex Brand
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