Network Marketing Tutorial

Author: Li Fumin
Publisher:
Publish Date: 2005-07-01
Features: Network Marketing is an emerging discipline that has emerged with the advent of the information age. It is the application and development of marketing in a network environment and is also a course with strong practicality. This book adopts a rigorous theoretical framework, vivid expression methods, and typical case analyses to explain the theories and strategies of network marketing, emphasizing marketing practices and methods. The book is divided into seven chapters, mainly including: Introduction, Construction and Promotion of Marketing Websites, Conducting Market Research Online, Network Promotion Strategies, Providing Customer Service Online, Planning and Managing Implementation of Network Marketing, and Comprehensive Case Analysis of Network Marketing. Each chapter begins with a summary of key points and ends with discussion questions, facilitating teachers' preparation and students' understanding and mastery of the knowledge.
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Author: Li Fumin
Publisher:
Publish Date: 2005-07-01
Features: Network Marketing is an emerging discipline that has emerged with the advent of the information age. It is the application and development of marketing in a network environment and is also a course with strong practicality. This book adopts a rigorous theoretical framework, vivid expression methods, and typical case analyses to explain the theories and strategies of network marketing, emphasizing marketing practices and methods. The book is divided into seven chapters, mainly including: Introduction, Construction and Promotion of Marketing Websites, Conducting Market Research Online, Network Promotion Strategies, Providing Customer Service Online, Planning and Managing Implementation of Network Marketing, and Comprehensive Case Analysis of Network Marketing. Each chapter begins with a summary of key points and ends with discussion questions, facilitating teachers' preparation and students' understanding and mastery of the knowledge.