New media battlefield

Author: Jiang Qing
Publisher:
Publishing Date: 2002-12-01
Features: This book takes the only legally authorized Sino-foreign joint venture media company in China as a case study. In chronological order, it meticulously analyzes and describes the company from the capital level, management and operation level, to the editors, reporters, and writers, and even the IT industry it belongs to. It provides a multi-faceted portrayal and in-depth analysis of the 20-year journey of this "IT super media" with an annual revenue exceeding 400 million yuan and millions of readers.