Medical Marketing: Regional Manager Practice

Author: Shangguan Wanping
Publisher:
Publish Date: 2004-09-01
Features: This book is the first systematic guide in China for regional managers in pharmaceutical companies and for self-study. It is not only highly practical but also vividly written, making it a must-have for every regional manager. The book also holds significant value for guiding the work of pharmaceutical company management personnel such as regional supervisors, area managers, product managers, HR managers, and sales directors. For pharmaceutical representatives aspiring to management roles, this book will help you advance more quickly toward success. The book is divided into 29 chapters, comprehensively introducing the knowledge, skills, attitudes, and methods of regional managers in management and marketing activities, and offers several highly actionable suggestions on how to become an outstanding manager.