New Perspectives on Television Entertainment Programs

Author: Han Qing/Zheng Wei
Publisher:
Publish Date: 2005-06-01
Features: This book is a comprehensive guide that introduces the types, production patterns, business techniques, and classic cases of television entertainment programs. It adheres to the commercial nature of television entertainment programs, aiming to study their management operations, marketing strategies, and other issues to provide valuable references for program production. The book consists of twelve chapters. Chapter 1 provides a macro-level introduction to the origins and development of television entertainment programs and their profound impact on television. Chapters 2 to 9 are dedicated to eight currently popular types of entertainment programs, each presented in a thematic format: game shows, seasonal programs, television galas, "reality shows," entertainment news and talk shows, entertainment drama programs, children's entertainment programs, and sports entertainment programs. Chapter 10 discusses the business aspects of entertainment programs. The production and operation of entertainment programs are common challenges faced by television programs in terms of survival and development. There are many advanced international experiences that can beed from this field. This book collects, organizes, and analyzes relevant foreign materials while incorporating the authors' practical insights from years of work to propose actionable experiences and suggestions, which are expected to provide valuable references and insights for a broad readership. The book's final two chapters provide detailed analyses of sixteen entertainment program cases. The methodology for case analysis is generally consistent, with minor variations due to differences in program formats. Additionally, considering the substantial content, the cases are divided into two chapters: "Foreign Cases" and "Domestic Cases."