New Perspectives on Television Service Programs

Author: Han Qing
Publisher:
Publish Date: 2005-06-01
Features: This book is a comprehensive guide that introduces the types of television service programs, production principles, business techniques, and classic cases. It consists of sixteen chapters, exploring the development, characteristics, and profound impact of television life service programs from both macro and micro perspectives. Before categorizing service programs, the book establishes its own classification criteria. Currently, there are diverse standards for classifying television programs, and this applies to service programs as well. Based on target audiences, they can be divided into general service programs, children's service programs, women's service programs, and elderly service programs. Based on program formats, they can be categorized as magazine-style service programs or special-topic service programs. From the perspective of service functions, they can be classified as information-providing, problem-solving, life guidance, and assistance-providing programs. Based on program content, they can further be divided into investment and finance, job hunting and employment, healthcare, and real estate and home programs. Regardless of the classification method used, discussions on service programs inevitably involve their content characteristics. On the other hand, the development status of programs categorized by certain methods is highly uneven, not on the same level, making it difficult to discuss them in parallel.