Enterprise Strategic Management

Author: Feng Xinyou
Publisher:
Publishing Date: 2005-06-01
Features: This textbook strives to achieve the following three objectives:
The content of the textbook should be suitable for the conditions of China, connected to practicality, and achieve a balance of breadth, novelty, and practicality. Specifically, it covers the main aspects of business management knowledge that managers, especially leaders, should master (breadth); it reflects the new developments in modern business management theory and methods (newness); and it is grounded in the practical needs of enterprise management and based on real-world operations (practicality). Second, it properly handles the relationship between the disciplinary system and teaching priorities, maintaining a necessary disciplinary system while striving to be concise and refined. The language is also intended to be profound yet accessible, easy to understand. Third, it reflects the combination of collective wisdom and the personal responsibility of the chief editor. The textbook is written under the chief editor's responsibility system, with clear responsibilities assigned to the chief editor. At the same time, it fully incorporates diverse ideas during the writing process, reflecting collective wisdom to ensure the quality of the textbook.