The Secrets and Examples of Supermarket Marketing

Author: Zhou Shuqing
Publisher:
Publish Date: 2003-01-01
Features: MBA Marketing Practice and Case Series (Volume 2). This book introduces methods for supermarket development and store opening (including positioning techniques, methods for commercial district analysis and site selection, and investment plans), the construction and layout of supermarket stores, the three major strategies and tactics of supermarket operations (such as pricing strategy, promotion strategy, service strategy, and penetration strategy), the three forms of supermarket organizations, supermarket procurement and management systems, as well as techniques for evaluating supermarket operational performance. In relevant chapters, numerous examples are provided to help readers better understand the content.