Jack Trout Marketing Positioning

Author: Luo Bojie
Publisher:
Publishing Time: Not available
Features: The term "positioning" was proposed by the contemporary American marketing master Jack Trout. While elaborating on Trout's positioning theory in detail, this book takes the actual situation of China's business into account, fully explaining Jack Trout's positioning theory from the perspectives of product brands, advertising, product marketing, and consumer buying psychology. It further enhances the concept of "positioning." The exposition of positioning theory in this book is clear, with rich and vivid examples, making it a must-read for product marketers. This book was also written in anticipation of Jack Trout's lecture in China in mid-October. It encapsulates the essence of Trout's thoughts, providing a theoretical foundation for us to understand Trout, marketing, and positioning marketing.
The term "positioning" was proposed by the contemporary American marketing master Jack Trout. While elaborating on Trout's positioning philosophy in detail, this book takes the actual situation of China's business into account, fully explaining Jack Trout's positioning theory from the perspectives of product brands, advertising, product marketing, and consumer buying psychology, emphasizing "positioning." The exposition of positioning theory in this book is clear, with rich and vivid examples, making it a must-read for product marketers. This book was also written in anticipation of Jack Trout's lecture in mid-October. It encapsulates the essence of Trout's thoughts, providing a theoretical foundation for us to understand Trout, marketing, and positioning marketing.