Introduction to Business Management (Revised Edition 2002) (Revised Edition 2002)

Author: Sun Yihong
Publisher:
Publish Date: 2002-10-01
Features: Teaching material for higher education institutions in the humanities and social sciences. This book was originally developed based on the "Plan for Textbooks in Higher Education Finance and Economics" by the Ministry of Education, following the initiative of renowned economists Ma Hong and Jiang Yiwei. It was organized and compiled by the predecessor of the China Enterprise Management Research Association, the China Industrial Enterprise Management Education Research Association, as a management textbook. Since its trial use in 1980 and its official publication in 1981, the textbook has been revised and reprinted multiple times, always striving to meet the learning needs of undergraduate and postgraduate students in business management at universities and management professionals with updated content. Over the past 20-plus years since its publication, it has consistently received praise from all sectors of society and has been well-received by readers.